Deflection rate
Deflection rate measures the percentage of customer inquiries resolved through self-service options or automated systems, reducing the need for human intervention.
What is deflection rate?
Deflection rate is a metric used to evaluate the effectiveness of self-service and automated support channels. It represents the percentage of customer inquiries that are successfully resolved without the need for human intervention, typically through resources like FAQs, knowledge bases, chatbots, or automated responses.
Why a high deflection rate is beneficial
A high deflection rate means customers can independently find solutions to their questions, resulting in faster resolutions and greater satisfaction. It lightens the load on support teams, allowing them to dedicate more time to complex issues, enhancing their productivity. Additionally, it can lead to cost savings for the business by reducing the need for extensive resources to handle routine inquiries.
How to improve deflection rate
- Enhance self-service options: Ensure that FAQs, knowledge bases, and other self-service tools are comprehensive, up-to-date, and easy to navigate.
- Implement effective automation: Use chatbots and other automated systems to handle common queries, providing quick and accurate responses.
- Monitor and optimize: Regularly review deflection rates and gather feedback to identify areas for improvement, making necessary adjustments to self-service and automation strategies.
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